Fundamentals of Digital Marketing
Through this course, you will gain a high-level understanding of Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.
This course is ideal for: Fresh graduates, Business owners, Web Designers, Web Marketers, Professionals in their early career as Marketing Professionals. Anyone who is an interest to know Digital Marketing and make career in Digital Marketing.
After completing this course, you will be able to learn :
- Understand the digital media, its power and potential, Discover and internalize online marketing jargons & Basic understanding of SEO, PPC, Social Media and Content Marketing
- Gain the context to take business decisions involving the digital media and online marketing & Get ready to deep dive into advanced online marketing topics
- Get introduced to Digital Marketing and acquire a high-level understanding of its various facts. Learn how multiple digital channels can support your organization’s business goals
- This course will be handled by experienced trainers who not only have immense knowledge but also a lot of practical exposure to the subject being taught.
This is a two days course syllabus and is a classroom-based instructor-led one.
Course Outline / Content :
The following Modules are included in this course :
- Introduction to Digital Marketing
- Introduction to SEO
- Introduction to Social Media
- Introduction to Content Marketing
- Introduction to Email Marketing
- Introduction to Mobile Marketing
- Introduction to PPC
- Introduction to Conversion Optimization
- Introduction to Digital Analytics
- Introduction to Marketing Automation
- Introduction to Programmatic Buying
- Digital Marketing Strategy
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